All places have now been filled.Join the waitlist →

A practical day for senior leaders in public and trust-led leisure

All places have now been filled.

Plans can change, and if any of our registered attendees can no longer join us, we will offer their place to the waitlist on a first come, first served basis.

WhenWednesday 30 September 2026
Time10:00 – 16:00Registration from 9:30
WhereHilton Metropole, Birmingham (NEC)
Led byIan Mullane · more →
Supported byLFX

Why this day exists

Sector-specific AI skills are hard to find. This day is built to close that gap.

Generic AI courses are everywhere. Almost none of them are built around what a senior leisure leader actually does, day to day. When leaders build real confidence and understanding of AI themselves, they drive adoption across their whole organisation — and enough of them, at once, becomes a catalyst for the sector.

It's hands-on, not theoretical: you'll work through use cases built for leisure leadership and leave able to prompt, connect tools and automate your own processes — no jargon, no code, nothing that needs a guidebook.

Who it's for: senior leaders in public and trust-led leisure who want a clear, practical understanding of AI — without the hype, and without needing to become technical.

Eight sessions

What the day covers

  1. 01AI Without the Nonsense
  2. 02The Language Leaders Need
  3. 03Your AI Chief of Staff
  4. 04Teach AI How You Work
  5. 05Connect Your Working World
  6. 06Repeatable Work, Not Repeat Prompts
  7. 07Leisure Leadership Workflows in Practice
  8. 08From Personal Confidence to Organisational Capability
Read the full programme →

All 48 places taken

All places have now been filled.

Plans can change, and if any of our registered attendees can no longer join us, we will offer their place to the waitlist on a first come, first served basis.