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AiFOR LEISURE LEADERS
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AI for Leisure Leaders

A practical day for senior leaders in public and trust-led leisure

EVENT_STATUS.SYS

DATE30 September 2026
DOORS9:30
PROGRAMME10:00 – 16:00
VENUEHilton Metropole, Birmingham (NEC)
CAPACITY48 MAX

Why this day exists

Sector-specific AI skills are hard to find.

Generic AI courses are everywhere. Almost none of them are built around what a senior leisure leader actually does, day to day. When leaders build real confidence and understanding of AI themselves, they drive adoption across their whole organisation — and enough of them, at once, becomes a catalyst for the sector.

Eight modules

What the day covers

MODULE 01

AI Without the Nonsense

We start by making AI easier to understand. This session explains the main concepts leaders need to know, including ma…

MODULE 02

The Language Leaders Need

AI can quickly become buried in unfamiliar terminology. This session introduces the terms leaders are most likely to h…

MODULE 03

Your AI Chief of Staff

This is where AI becomes tangible. Using OpenAI's tools as the live vehicle, we will walk through examples from a seni…

MODULE 04

Teach AI How You Work

AI becomes more useful when it understands the person using it. This session explores personalisation, memory, working…

MODULE 05

Connect Your Working World

This session explores how connected apps and files change what AI can do. We will look at how tools can work with emai…

MODULE 06

Repeatable Work, Not Repeat Prompts

Rather than asking AI from scratch every time, leaders can create reusable ways of working. This session focuses on sk…

MODULE 07

Leisure Leadership Workflows in Practice

The day comes together through practical demonstrations across the kinds of work senior leisure leaders actually do. W…

MODULE 08

From Personal Confidence to Organisational Capability

The final session looks at what comes next. We will discuss how leaders can build confidence through personal use befo…

48 slots — referral gated

Reserve your place

One day, hands-on, built for leisure leadership.